Mastros Marketing

Logo concept and animation | 2021

With this fun logo, we proposed to our client a solution to highlight the following elements: the appearance of the worker-craftsman, which projects customers more in contact with tradition; the attractiveness of color and the mechanics of weaving that, in this case, unfolds according to the creation of the logo itself; the magic of the craft, with the loom threads that follow the dynamics of weaving without the help of the hands in an almost fantastic dimension.

The loom is a unique element of Sardinian culture and tradition. Mastros, a Sardinian marketing company, proposes itself as a group of "marketing artisans.", and this is the logo that, together with them, we have brought to light.